Label M collaboration with Cosmopolitan

In June 2010, the World Cup gave label M the perfect excuse to collaborate with Cosmopolitan.  The free giveaway of a gym bag and towel branded by Label M when purchasing from within their product range produced the perfect incentive for women to buy for their man.

Example of targeting the wife/girlfriend/partner to buy their man's hair care products.

 

Team Manifest

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2011
03/22
CATEGORY
Uncategorized
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