In June 2010, the World Cup gave label M the perfect excuse to collaborate with Cosmopolitan. The free giveaway of a gym bag and towel branded by Label M when purchasing from within their product range produced the perfect incentive for women to buy for their man.
Example of targeting the wife/girlfriend/partner to buy their man's hair care products.
Team Manifest
I came across some top tips specifically for male hair care today. It seems the answers for beautiful hair are out there, you just need to do some digging and think beyond the solutions that one product might be able to bring us. This was my favourite tip which aligns directly with Team Manifests attitude towards creating the locks of your dreams…
Stay Healthy
The condition of your hair is often a reflection of the overall health of your body. Eat well, exercise, drink plenty of water, get enough sleep, and reduce stress in your life. Doing so will result in a healthier scalp and great looking hair. Living well and staying healthy will also increase the rate of hair growth.
http://menshair.about.com/od/haircaretips/a/haircare.htm
Shiseido have a range of technological developments and are increasingly researching common problems. However, instead of finding things to aid the problems they are in fact attempting to find the underlying cause of the issue and the solution. Take this example of rough skin.
What is rough skin?
Rough skin, a frequently encountered skin problem in women, is defined as “a condition in which the dried stratum corneum on the skin surface causes a rough skin texture and eventually scaling”. Rough skin is generally treated by supplementing it with what it lacks: moisturizing components or intercellular lipid. However, a solution to tackle the fundamental factor that causes rough skin is yet to be discovered. Shiseido has been conducting studies to elucidate the mostly unknown mechanism of development of rough skin and to develop new ingredients with superior efficacies.
Discovery of new rough skin mechanism
Shiseido discovered that the first reaction that triggers the development of rough skin occurs in the stratum corneum, the outermost layer of the skin. Shiseido has also identified the key player in this first reaction, namely, UPA protein present in the stratum corneum. UPA protein is activated by dryness or other stresses, such as physical damage, and the damage produced by it is subsequently transferred from the stratum corneum into the deeper epidermis to damage the entire epidermis and triggers the development of rough skin.
Development of the novel active ingredient “SEBLAEN(R)”
Based on the newly gained knowledge, Shiseido started a new study on rough skin in which an active ingredient that suppresses activation of UPA protein in the stratum corneum of the skin and shows excellent efficacy against rough skin was successfully developed. The ingredient was named “SEBLAEN(R)” (t-cycloamino acid methylamide derivative). SEBLAEN(R) was patented in Japan, the U.S, EU, Taiwan and Korea, and was approved by the Ministry of Health, Labour and Welfare of Japan as an active ingredient of a quasi-drug for the treatment of rough/chapped skin in 2004.
Improvement of rough skin by CE care
A process called “epidermal turnover” occurs continually in the epidermis; newly generated cells in the basal layer move upward to the spinous cell layer, granular layer, stratum corneum, and then slough off as dead skin cells. The stratum corneum has important functions, including the “water holding function” to maintain adequate skin moisture and the “barrier function” to prevent water evaporation from the skin and also prevent the entry into the skin of foreign substances from the environment. In cases with rough skin, the epidermal turnover becomes irregular, resulting in impaired function of the stratum corneum.
The cornified envelope (CE) is a membrane-like structure of proteins that covers corneocytes. It plays an important role in the barrier function of the skin. Using a proprietary CE maturity evaluation method, Shiseido identified a large amount of immature CE on facial skin with impaired barrier function, revealing the association between maturation of the CE and the barrier function of the stratum corneum, which are impaired in rough skin.
Shiseido developed an ingredient that acts on the stratum corneum and promotes CE maturation. Continuous use of a skin cream containing this ingredient promotes CE maturation, improves the skin barrier function and prevents the development of rough skin.
They have also been developing technology for wrinkles…. this is a brilliant alternative to botox!
Wrinkle prevention
Shiseido has been making efforts to identify the cause of wrinkles and sagging of the skin associated with aging by various approaches.
Hyaluronic acid is known to help in maintenance of the skin moisture. Shiseido’s study showed that “vitamin A” promoted the synthesis of hyaluronic acid and reduced wrinkles in humans. Based on theses findings, we keep trying to elucidate the mechanism of wrinkle improvement and exploring active ingredients with further efficacies. Shiseido is also investigating the network structure of collagen fibers and elastin fibers in the dermis. Active ingredients to inhibit gelatinase are under development focusing on the fact that wrinkles can be prevented by inhibiting gelatinase, an enzyme that changes the network structure.
Wrinkle-inducing angiogenesis
Shiseido identified a new mechanism in which inflammatory cells releasing the enzyme “elastase” that damages the elastin fibers of the dermis are transferred to the skin through blood vessels generated after exposure to UV rays, the so-called “wrinkle-inducing angiogenesis” to cause wrinkles, and developed “chlorella extract,” a drug to suppress the “wrinkle-inducing angiogenesis”.
Looking deeper into the skin
Until recently, a piece of skin was generally cut off and stained in order to examine the condition of the inner skin. Such a procedure, however, has limited application as it is invasive and painful.
On the other hand, advanced skin examination technique using “light” enables direct evaluation of the structure and condition of the inner skin with no need for skin sample collection.
With this technique, the inner skin condition/structure under the effect of UV rays and aging phenomena can be better understood. The technique can also be applied to the development of effective drugs for skin roughness, wrinkles and skin whitening.
- Observation of epidermal cells/melanin at high-resolution -
A real-time horizontal skin section can be visualized by using confocal microscopy, which allows direct evaluation of the condition of the epidermal cells and melanin. The three – dimensional inner skin structure can be recreated based on stack images taken from various depths of the skin layer.
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Very scientific and perhaps slightly overwhelming, however, it is great information for the development of our technology. The above provides intelligence and language that could be used when describing out range.
More information is available at: http://www.shiseido.co.jp/e/ken/future/futr_hrt.htm
Team Manifest
Health Synergy is one of the leading companies in the field of hair analysis which came into being in 2003, the website following on shortly afterwards in order to provide a postal hair analysis service and information centre. The founder, Hebe Fearn, is a complementary health practitioner specialising in hair analysis and wellness checks. Hebe Fearn is a member of The British Complementary Medicine Association and The Healer Foundation. He offers affordable and comprehensive hair testing aimed at addressing the many health issues you may have been struggling to overcome.
With the aid of one of the most advanced energetic medicine devices in the world today, the Health Synergy hair analysis covers areas such as food sensitivity, vitamin & mineral deficiencies, digestive health and much more. Dedicated to helping you to improve your well-being, Hebe Fearn personally conducts each hair test, looking to identify underlying imbalances which may be attributing to ill-health. Using SCIO technology Health Synergy provides the following services:
Hair analysis – the Health Synergy hair test for an effective way of establishing food sensitivities and vitamin deficiencies/mineral deficiencies.
Wellness sessions – one-to-one appointments in Dorset (UK), for food intolerance testing, free vitamin/mineral check, environmental allergy testing, plus much more.
Why Have A Hair Test?
If you suffer from any of the symptoms below, then you may have food sensitivities, vitamin/mineral deficiencies or excess toxins in your body. Food sensitivity appears to be on the increase and surveys show that around 45% of the population are sufferers. Food sensitivity testing through hair analysis and allergy testing can identify problem foods and indicate where imbalances lie.
Causes of Ill-HealthWhat Causes A Food Sensitivity?
Causes can range from enzyme deficiency in the gut, to particles of food passing from the gut into the bloodstream before being properly broken down. Poor diet and stress also take their toll on the body, all of which can lead to vitamin and mineral deficiencies, organ imbalance and toxic overload. Symptoms vary and include ibs, poor digestion, fatigue, headaches, weight gain, aching muscles, anxiety, mouth ulcers and sinus problems. However, once the antagonists have been identified and the body is rebalanced, most food sensitivities can be successfully overcome and the body restored to good health.
Well over 150 foods are tested for in this comprehensive hair test (see full list in FAQ), plus vitamin and mineral deficiencies. This can provide a guide to health issues which may need to be addressed, under the following headings:
Food Sensitivities ~~ Vitamin Deficiencies ~~ Mineral Deficiencies
Digestive System ~~ Energetic Response to Toxins and Pathogens
Immune Response ~~ Organ Health (disruption of energetic balance)
Hydration ~~ Suggested Dietary Adjustments ~~ Suggested Supplements
Your report is usually sent seven days after receipt of your hair sample.
David Lloyd, the UK’s No 1 Health & Fitness Club released their 2011 Fitness Trend predictions at the start of year. The club revealed…
2010 saw a raft of new fitness crazes hit the UK, including boot camps and the introduction of outdoor gyms and by the look of it 2011 is set to be just as exciting. Experts at David Lloyd Leisure have put forward their predictions for what 2011′s trends
Rob Beale, Group Health and Fitness Manager at David Lloyd Leisure says: “Trends in the fitness industry are always changing as new research and new products come on the market. 2011 is going be even better with new classes starting and more of a focus on children’s fitness, as we all work together to improve the health of the nation and get people active.”
So, can you see any of these trends circulating at a gym near you?
TREND 1: DEMAND FOR CHILDREN’S FITNESS PROGRAMMES
Improving children’s fitness has never been more important with childhood obesity increasing at an alarming rate. Health and fitness operators will look to provide better facilities for children and look to educate them and their parents better says Rob Beale. He adds: “We think this will be a popular trend across the health and fitness industry as they play their part in getting the nation fitter. We plan a huge shake up of facilities for young people at our clubs.” David Lloyd Leisure will be changing their current offerings for 11 to 16-year-olds, providing them with more options to join group exercise classes and workout unsupervised in the gym.
TREND 2: TRIATHLON PARTICIPATION
Triathlon is Britain’s fastest growing sport and David Lloyd Leisure predicts an increase in triathlon based activities, with more people swimming, running and cycling than ever before. Triathlon clubs will be run in all David Lloyd clubs offering fitness tips as well as an opportunity to take up the sport in a group of like-minded individuals.
TREND 3: INNOVATION IN EXERCISE CLASSES
Brand new classes will be introduced across the industry to build on the success of 2010’s launches, which included JUKARI Fit to Flex and several celebrity endorsed classes. Indoor group cycling will be transformed by the introduction of a new class – Adidas Zone Cycling, which is inspired by Sir Chris Hoy and Victoria Pendleton. Exclusively at David Lloyd Leisure, Adidas Zone Cycling will take you on a journey around The Velodrome and will get your heart pumping. Rob Beale says: “We pride ourselves on offering the most engaging and exciting classes for gym goers and we can’t wait to introduce Adidas Zone Cycling to David Lloyd Leisure members. It is a fun and energising workout.”
TREND 4: DYNAMIC USE OF EXERCISE EQUIPMENT
Health clubs will also be looking at creating new programmes for their member’s favourite pieces of equipment, such as the ViPR and Power Plate. David Lloyd Leisure will introduce bikini workouts and tennis-specific programmes to keep their members motivated; allowing them to target different parts of their body at different times of year.
TREND 5: INJURY AND SPORTS MEDICINE FACILITIES
David Lloyd Leisure also predicts that more health clubs will affiliate themselves with injury specialists and sports medicine professionals, such as Pure Sports Medicine, to offer members an extra service and help members to make the most of their time at the gym. Patients can learn to improve their running technique, recover from a sporting injuries and get nutritional advice, all of which can benefit their trips to the gym, aid weight loss and improve fitness.
http://www.davidlloyd.co.uk/home/news-centre/press-releases/59/david-lloyd-leisure-predicts-2011-s-fitness-trends
The Zen Red Hair Salon is recognised to be one of the most advanced, exclusive and fun hair salons in Bangkok. Zen Red salon Bangkok was created not just for the rich and famous to enjoy, but for everyone to enjoy and feel special.
This is a unisex salon which has paid great attention to the in-salon experience. The technology used within this salon is explained below:
Chromo Light Technology Machines
Zen Red Salon Bangkok is also one of the first salons in Thailand to introduce the Chromo Light technology salon machines - this is an amazing technology machine which can relax and stimulate the hair and scalp plus assist in the daily hair care and procedures we all use whilst drying the hair. Everyone can enjoy this unique experience only at Zen Red Bangkok Hair Salons.
When considering what the LPH salons should offer as well as the Hub, the list below gives an idea of what clients will expect and what will enable LPH to stand out from its competitors:
Hair Salon Bangkok – Zen Red
Further information available at: http://www.zenredsalonbangkok.com/About-Zen-Red-Hair-Salon-Bangkok.html
Team Manifest
Before any facial treatment is carried out at the Sanctuary Skin Spa, you will have a consultation with one of our therapists, who will conduct a skin analysis using the VISIA® Skin Camera.
What is the VISIA® Skin Imaging Camera?
VISIA® is a complexion analysis system that identifies the condition of your skin and enables us to design a unique skin care regime just for you. In particular, it is used to plan more effective and personalised rejuvenation treatments to improve the evenness of facial skin and reduce the appearance of wrinkles or sun damage. During your initial consultation, your therapist will briefly cleanse your face before using the VISIA® Skin Imaging Camera to capture images 2mm beneath the skin’s surface showing blood, melanin, sun damage, wrinkles and collagen levels.
Providing precise imaging of all areas of the face, including beneath the surface, VISIA® is a computerised photo skin analysis and can offer meaningful evaluations and reports to help you every step of the way in taking care of your skin and enjoying long lasting results.
The VISIA® Skin Camera takes photos using a special camera from 3 different angles and sends detailed images to a computer which uses unique software to analyse the results in both standard and UV light. These photos can then be shown to you on a computer and you will see your individual complexion as compared to the average, from an in-built database composed of thousands of other faces. Our highly skilled therapists will then interpret the findings for you, identifying the key areas of your face that would benefit from treatment.
The results of your VISIA® Skin Analysis will be complied into a report for you to keep. These results will then be used to agree which treatment is best suited to your skin type and will help to determine your personalised skin care routine.
VISIA® Skin Analysis can be performed on anyone, with any skin type or skin colour. However, if you suffer from epilepsy or are affected by strobe lighting, we advise that you do not have the procedure.
Our VISIA® Skin Analysis service is complimentary when booked with any Skin Spa treatment or when spending £25 or more on home care products. A complimentary skin consultation is also offered at the start and finish of every course booked. There is a £25 fee for the camera when Skin Analysis is booked on its own.
This information will be used as a basis for understanding on how hair technology could ‘read’ the hair and scalp for our in-salon experiment.
Team Manifest
Personal Trainer Elite (PTE) claims to be ‘The Most Complete Body Transformation Program In The World‘ today.
With a bullet proof team of personal trainers, nutritionist, chiefs and therapists, PTE tailor makes its programs to suit its customers every goal and desire. Results are guaranteed by these industry experts as ‘no stone is left unturned‘. You can chose to work with Dax Moy, founder and celebrity trainer himself or the Elite team that are trained by him personally. Could this really be our answer to achieving the body of our dreams? Well if you’ve got a cool £50,000 to spare and fancy jetsetting to Thailand (where the training takes place) why not give it a go?
http://www.personaltrainerelite.com/
Levi’s Go Forth campaign
The campaign is addressing the problems in America and encouraging society to help. It’s about mending the wounded country. It is based around making people aware that the future is in their hands.
Although this ad campaign is successful in promoting a message, and grabbing attention it does not necessarily sell the clothing and thus, may not actually be a very successful campaign financially.
However research has shown that revenue was up by 9% ($1.04 billion) following this campaign. Therefore it did aid Levi’s sales. This campaign is more about creating hype around the brand, however.
Below there is also a selection of executions from other Levi’s campaigns which I feel also work well. They communicate the brand message through a tongue in cheek slogan ‘Who would you want to unbutton?’
Team Manifest.
I’ve found some examples of guerilla marketing posters which have a sport/fitness theme. These really stand out and are very humorous!
These images were found on designtutorials4u.com.
Team Manifest
